Since our company is a manufacturing company, we have traditionally placed a high value on the ability to make plans. The basic principle behind making plans for a product is to realize what the customer is seeking in tangible form. We design new products while taking the advice of our salespeople into consideration and carrying out our own market research in order to understand client needs. We are a manufacturer who has a domestic production line, and our ability to internally complete the production process - from planning to design to production - is one of our strengths. Our goal is to continue to work as an aquarium manufacturer to create value-added products that can not be made by other companies, to reduce costs while preserving consistent levels of quality, and to continue to deliver products that please our customers. Our company's concept is to be a manufacturer that brings a sense of romance into daily life. By that we mean that instead of simply providing aquariums that fulfill their function of housing fish, we want to offer our customers aquariums that add to the richness of their environments. We consider our customers' satisfaction as our first priority, rather than only concentrating on increasing sales. We believe that concentrating on making our customers feel glad that they purchased a Kotobuki Crafts' product ends up resulting in greater sales in the long term.